Our logo lives within the CMC Masterbrand system, as a point of recognition for our customers. While our logo can be applied across products, services and communications, it should serve as a punctuation of our brand identity and used as such.
Our wordmark should exist in the mono colour palette only, never in a secondary colour. It should never be recreated. It should always have the Connect work locked up underneath. Please note, the wordmark should not include the ® symbol in all marketing.
Colour Combinations
Our logo may be used within three colour combinations, selected appropriately by that which best suits the application. Other combinations should not be created outside of this guideline.
Misuse
It is critical that the appearance of our logo remains consistent across all touchpoints. It must not be modified or reinterpreted. The follow guide indicates how one should not to use the logo.