Our art direction is reflective of two key pillars, the potential that we offer through our services and technology, and the realised, a tangible outcome from working with us.
The two-dimensional graphic language (the “mesh”) represents CMC Connect’s technology. It’s the core framework from which products, services and experiences can be created and exists in a linear grid that is fluid.
Our customer’s vision gives form and fidelity to this framework, showing how outcomes could materialise through our technology.
Our mesh library includes multiple renders. These renders may be cropped and maybe also use colour pairings as shown below.
Art Direction Realised.
We can “realise” our visual language into figurative objects to communicate our products and services.
In addition, we can use literal objects to speak to our customer’s vision and offering.
Both approaches give form and fidelity to this framework, showing how outcomes materialise through our technology. The resulting are futuristic blueprints of the tangible.